Welcome to my blog. My name is Asma Hasan, and I am a foodie in my personal life as well as a food and beverage industry professional. I hold a B.S. in Food Science from Ohio State University and an MBA in Operations and Supply Chain Management from the University of Illinois at Chicago. I have worked in the alcoholic beverage industry for over four years as a Quality Assurance Technician and now as an Analyst, with a short stint as a Buyer of organic ingredients in-between. Needless to say, food is my life and my passion.
During my time in the industry, I’ve really noticed that the way people think about food has shifted. I mean, it should be simple, right? You pick an apple off a tree or a carrot from the ground. And then you eat. But more likely, you Instagram yourself picking an apple or a carrot the one time you’ve visited a farm in the last ten years. Like it or not, we have become further removed from our food supply than any time in history. Anyone who has read an ingredient label can attest to this. You really need to be a savvy food shopper to make sure you’re buying the right thing, just like you do with electronics, furniture, you name it.
I started this blog because I’ve noticed the lack of real and useful information out there for consumers. My foodie friends complain about the same thing. There are a ton of sensational videos and one-sided information out there, but little that is factual, in-depth, and in layman’s terms. That’s what I’m here for. I’ll be using publicly available information and linking to it whenever possible. The embedded links you see are to research papers, government agencies, and reliable websites. They aren’t affiliate links or sponsored in any way.
I am NOT here to push an agenda or tell anyone what they should/should not eat or buy. My goal is to help you understand food and beverage regulations and policy so you can be confident that you are buying what you think you are buying, can tell the difference between products, and can make sense of packages and labels. Sexy stuff!